CEO & Co-founder
Nels is CEO and Co-Founder of two transformational learning companies: Williamsburg Learning and FamilyC. He is passionate about helping others learn, grow, and transform themselves, their families, and their communities. Through his companies, Nels is working toward the goal of creating millions of transformational learning experiences in the next ten years.
A native of the Rocky Mountains, Nels grew up in Idaho and Utah and has lived and traveled abroad on five continents. He studied the liberal arts as an undergraduate and received an MBA in Entrepreneurship from the Acton School of Business in Austin, Texas.
A father to five energetic children, Nels loves to coach and support them as they grow into young adults and prepare to lead unique lives of meaning. Personally, he is an avid reader, weight lifter, cyclist, and yogi. His deepest purpose is to use his talents to help reduce suffering and elevate consciousness.
James Ure is the co-founder of Williamsburg Learning, a K-12 education company that prepares students to live meaningful, abundant lives in the 21st century.
As chief architect of The Williamsburg Curriculum, James built an accredited academic program that has taught thousands of students how to think—not what to think—and empowers teachers to facilitate transformational learning experiences. James is also a co-founder of Williamsburg Adventures, an adventure travel company that leads students and educators on outdoor adventures and international humanitarian trips. James has taught government and literature on the high school and college levels and was named one of the top five online teachers in America. He has served on numerous education committees and boards.
James studied liberal arts in college and, inspired by an internship in the State House of Representatives, went on to earn a law degree from South Texas College of Law. He graduated summa cum laude with an emphasis in Constitutional Law.
James and his partner Ange live by their own rules and have fun creating what they call a “LEAF” family with their kids—a family that is Loving, Easy, Adventurous, and Fun. They spend 4-6 weeks a year adventuring together around the world. James enjoys fitness, mindfulness, and yoga, and has completed the Boston Marathon.
Chief Marketing Officer
Adam is passionate about building a vibrant and expanding community to support your student in their adventure through online learning. In his words, “I love inspiring parents and students to get a great education and overcome the barriers in their way. My role directly aligns with my life's mission, so it’s as much a calling as it is a career.” Adam joined Williamsburg in 2010 as a mentor, and has designed and taught much of The Williamsburg Curriculum. He has presented talks on alternative education throughout the U.S. and Canada and loves finding creative ways to expand and enhance the Williamsburg tribe.
Adam holds a B.A. in Liberal Arts from George Wythe University. He lives with his wife, Laura, of thirteen years and their son Emmet in St. George, Utah. Adam loves wrestling with his son, hiking, reading, discussing, CrossFit, cinema, and making delicious food for family and friends.
Chief Operating Officer